Why Use a REALTOR®?

REALTORS® are members of the National Association of REALTORS® and subscribe to a strict Code of Ethics. When you’re buying a home, here’s what an agent who’s a REALTOR® can do for you. 

Why use a REALTOR®?

A REALTOR® Acts as an Expert Guide

Buying a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. A knowledgeable real estate agent will know what’s required in your market, helping you avoid delays and costly mistakes. Also, there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.

REALTORS® Offer Objective Information and Opinions

A great real estate agent will guide you through the home search with an unbiased eye, helping you meet your buying objectives while staying within your budget. Agents are also a great source when you have questions about local amenities, utilities, zoning rules, contractors, and more.

REALTORS® have Property Marketing Power

Property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends and family. When a property is marketed by a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.

REALTORS® give Expanded Search Power

You want access to the full range of opportunities. Using a cooperative system called the multiple listing service, your agent can help you evaluate all active listings that meet your criteria, alert you to listings soon to come on the market, and provide data on recent sales. Your agent can also save you time by helping you winnow away properties that are still appearing on public sites but are no longer on the market.

REALTORS® Stand in your Corner During Negotiations

There are many factors up for discussion in any real estate transaction—from price to repairs to possession date. A real estate professional who’s representing you will look at the transaction from your perspective, helping you negotiate a purchase agreement that meets your needs and allows you to do due diligence before you’re bound to the purchase.

A REALTOR® Ensures an Up-to-Date Experience

Most people buy only a few homes in a lifetime, usually with quite a few years between purchases. Even if you’ve bought a home before, laws and regulations change. Real estate practitioners may handle hundreds or thousands of transactions over the course of their career.

A REALTOR® Can be your Rock During Emotional Moments

A home is so much more than four walls and a roof. And for most buyers, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you when emotions threaten to sink an otherwise sound transaction.

REALTORS® Provide Fair and Ethical Treatment

When you’re interviewing agents, ask if they’re a REALTOR®, a member of the National Association of REALTORS®. Every member must adhere to the REALTOR® Code of Ethics, which is based on professionalism, serving the interests of clients, and protecting the public.


  • REALTORS® provide critical assistance with the home buying process. A REALTOR®:

    • Has many resources to assist you in your home search.
    • Can provide objective information about each property.
    • Can help you negotiate.
    • Can help you determine your buying power.
    • Provides guidance during the evaluation of the property.
    • Can guide you through the closing process and make sure everything flows together smoothly.


  • REALTORS® provide sellers invaluable services, and there are many reasons to work with one. A REALTOR®:

    • Can give you up-to-date information about the market, prices, financing, terms and conditions of competing properties.
    • Will market your property to other real estate agents and to the public.
    • Will know when, where and how to best market your property.
    • Can help you objectively evaluate every buyer’s proposal without compromising your marketing position.
    • Can help close the sale of your home.